{"id":1357,"date":"2024-12-30T04:27:00","date_gmt":"2024-12-30T04:27:00","guid":{"rendered":"https:\/\/infonaujiena.lt\/index.php\/2024\/12\/30\/yelp-kilimas-ir-kritimas-kaip-jis-klesti-finansiskai-nepaisant-blestancio-populiarumo\/"},"modified":"2024-12-30T04:27:00","modified_gmt":"2024-12-30T04:27:00","slug":"yelp-kilimas-ir-kritimas-kaip-jis-klesti-finansiskai-nepaisant-blestancio-populiarumo","status":"publish","type":"post","link":"https:\/\/infonaujiena.lt\/index.php\/2024\/12\/30\/yelp-kilimas-ir-kritimas-kaip-jis-klesti-finansiskai-nepaisant-blestancio-populiarumo\/","title":{"rendered":"\u201eYelp\u201c kilimas ir kritimas: kaip jis klesti finansi\u0161kai, nepaisant bl\u0117stan\u010dio populiarumo"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/infonaujiena.lt\/index.php\/2024\/12\/30\/yelp-kilimas-ir-kritimas-kaip-jis-klesti-finansiskai-nepaisant-blestancio-populiarumo\/#%E2%80%9EYelp%E2%80%9C_kilimas_ir_kritimas\" >\u201eYelp\u201c kilimas ir kritimas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/infonaujiena.lt\/index.php\/2024\/12\/30\/yelp-kilimas-ir-kritimas-kaip-jis-klesti-finansiskai-nepaisant-blestancio-populiarumo\/#Kaip_Yelp_tapo_daiktu\" >Kaip Yelp tapo daiktu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/infonaujiena.lt\/index.php\/2024\/12\/30\/yelp-kilimas-ir-kritimas-kaip-jis-klesti-finansiskai-nepaisant-blestancio-populiarumo\/#Pajamu_gavimas_pabaigos_pradzia\" >Pajam\u0173 gavimas: pabaigos prad\u017eia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/infonaujiena.lt\/index.php\/2024\/12\/30\/yelp-kilimas-ir-kritimas-kaip-jis-klesti-finansiskai-nepaisant-blestancio-populiarumo\/#%E2%80%9EYelp_Today%E2%80%9C_finansine_sekme_mazejant_populiarumui\" >\u201eYelp Today\u201c: finansin\u0117 s\u0117km\u0117 ma\u017e\u0117jant populiarumui<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9EYelp%E2%80%9C_kilimas_ir_kritimas\"><\/span>\u201eYelp\u201c kilimas ir kritimas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;<\/p>\n<p>Prisimeni Yelp? Prie\u0161 de\u0161imt met\u0173 tai buvo visur. Kiekviename restorane, kuriame lank\u0117t\u0117s, buvo u\u017era\u0161ai: <em>Pad\u0117kite mums su Yelp.<\/em> Tai buvo pagrindin\u0117 platforma, skirta ra\u0161yti ir skaityti atsiliepimus apie restoranus, prekybos centrus ir pramog\u0173 vietas. Ta\u010diau taip greitai, kaip \u201eYelp\u201c i\u0161gars\u0117jo, ji i\u0161nyko \u012f ne\u017eini\u0105.<\/p>\n<p>&#13;<\/p>\n<p>\u017dvelgiant \u012f \u201eGoogle Trends\u201c, \u201eYelp\u201c populiarumo vir\u0161\u016bn\u0117 buvo prie\u0161 de\u0161imtmet\u012f. Nuo tada pal\u016bkanos suma\u017e\u0117jo 77%. J\u0173 akcij\u0173 kaina taip pat suma\u017e\u0117jo ma\u017edaug 61% nuo 2014 m. Blogiausia dalis? Pana\u0161u, kad visuomen\u0117s nuotaikos atsisuko prie\u0161 \u201eYelp\u201c.<\/p>\n<p>&#13;<\/p>\n<p>Vartotoj\u0173 pus\u0117je rasite daugyb\u0119 \u012f\u017eeid\u017eian\u010di\u0173 atsiliepim\u0173, kaltinan\u010di\u0173 \u201eYelp\u201c, kad ji yra mokama u\u017e \u017eaidim\u0105 platforma, kuri geriausiu atveju yra nepatikima. Komentarai patinka <em>\u201eYelp yra apgaul\u0117. Tai apgaul\u0117. Jie pa\u0161alina blogus atsiliepimus apie mokan\u010dias \u012fmones.<\/em> n\u0117ra ne\u012fprasti.<\/p>\n<p>&#13;<\/p>\n<p>Smulkaus verslo savininkai taip pat n\u0117ra gerb\u0117jai. Daugelis \u017eymi \u201eYelp\u201c kaip <em>\u201eneeti\u0161kiausias verslas\u201c<\/em> jie susid\u016br\u0117, o vienas savininkas tai pavadino a <em>\u201eI\u0160JUNKITE! Baisu verslo savininkams.<\/em> D\u0117l \u0161ios nuotaikos tiek vartotojai, tiek \u012fmon\u0117s nukrypo nuo platformos.<\/p>\n<p>&#13;<\/p>\n<p>Vis d\u0117lto, nepaisant viso to, \u201eYelp\u201c finansi\u0161kai klesti. Per pastaruosius 14 met\u0173 j\u0173 pajamos smarkiai i\u0161augo nuo 50 mln. USD iki 1,35 mlrd. USD \u2013 \u012fsp\u016bdingas augimas 27 kartus. Grynosios pajamos taip pat i\u0161augo iki 100 mln. USD per metus, tod\u0117l \u201eYelp\u201c kainos ir pajam\u0173 santykis yra tik 24. Nors \u201eYelp\u201c gal\u0117jo i\u0161bl\u0117sti i\u0161 d\u0117mesio, jos finansiniai duomenys byloja kitoki\u0105 istorij\u0105.<\/p>\n<p>&#13;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kaip_Yelp_tapo_daiktu\"><\/span>Kaip Yelp tapo daiktu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;<\/p>\n<p>\u201eYelp\u201c istorija prasid\u0117jo prie\u0161 20 met\u0173, j\u0105 \u012fk\u016br\u0117 du buv\u0119 \u201ePayPal\u201c darbuotojai Jeremy Stoppelman ir Russel Simmons. 2002 m. pardavus \u201ePayPal\u201c \u201eeBay\u201c, jie prisijung\u0117 prie Maxo Levchino verslo inkubatoriaus \u201eMRL Ventures\u201c. \u201eYelp\u201c gim\u0117 ne i\u0161 didel\u0117s vizijos, o kaip \u0161alutinis projektas.<\/p>\n<p>&#13;<\/p>\n<p>Id\u0117ja kilo, kai Jeremy, sirg\u0119s gripu, negal\u0117jo rasti patikim\u0173 atsiliepim\u0173 apie vietinius gydytojus. Tai suk\u0117l\u0117 mint\u012f: kod\u0117l gi nepateikus rekomendacij\u0173 internete? Nors Maxas Levchinas buvo nusiteik\u0119s skepti\u0161kai, jis palaik\u0117 j\u0173 entuziazm\u0105 ir skyr\u0117 1 mln.<\/p>\n<p>&#13;<\/p>\n<p>I\u0161 prad\u017ei\u0173 platforma buvo paleista kaip el. pa\u0161tu pagr\u012fsta siuntimo sistema, ta\u010diau jai nepavyko \u012fgyti traukos ne tik draugams ir \u0161eimos nariams. Nepaisant to, \u012fk\u016br\u0117jai pasteb\u0117jo kai k\u0105 stebinan\u010dio: vartotojai nat\u016braliai atrasdavo \u201eYelp\u201c svetain\u0119 ir palikdavo nepageidaujamus atsiliepimus. Suprasdami organinio susidom\u0117jimo gali\u0105, jie pasisuko.<\/p>\n<p>&#13;<\/p>\n<p>2005 m. prad\u017eioje jie atsisak\u0117 el. pa\u0161to kampanij\u0173 ir atnaujino \u201eYelp\u201c kaip svetain\u0119, kurioje yra 20 milijon\u0173 \u012fmoni\u0173 duomen\u0173 baz\u0117. \u0160\u016bkis: <em>Tikri \u017dmon\u0117s. Tikri atsiliepimai.<\/em> \u0160is nedidelis poslinkis padar\u0117 visk\u0105. \u201eYelp\u201c augo nat\u016braliai, l\u0117m\u0117 paie\u0161kos variklio srautas ir i\u0161 l\u016bp\u0173 \u012f l\u016bpas.<\/p>\n<p>&#13;<\/p>\n<p>Iki 2005 m. vidurio svetain\u0117 sulauk\u0117 12 000 ap\u017evalginink\u0173. Siekdami puosel\u0117ti \u0161i\u0105 bendruomen\u0119, \u012fk\u016br\u0117jai sureng\u0117 vakar\u0117lius savo aktyviausiems vartotojams \u2013 strategija tapo Yelp tradicija ir toliau skleid\u0117 platformos populiarum\u0105. Po to sek\u0117 did\u017eiulis finansavimas, leid\u017eiantis Yelp pl\u0117stis miestuose ir padidinti vartotoj\u0173 baz\u0119 iki de\u0161im\u010di\u0173 milijon\u0173. 2012 m. \u201eYelp\u201c buvo \u012fvertinta 1,47 mlrd.<\/p>\n<p>&#13;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pajamu_gavimas_pabaigos_pradzia\"><\/span>Pajam\u0173 gavimas: pabaigos prad\u017eia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;<\/p>\n<p>Po to, kai i\u0161\u0117jo \u012f vie\u0161um\u0105, \u201eYelp\u201c daugiau d\u0117mesio skyr\u0117 nuo naudotoj\u0173 baz\u0117s didinimo iki galutinio pelno. Jo pagrindinis pajam\u0173 \u0161altinis? Reklama, ypa\u010d remiami s\u0105ra\u0161ai. \u012emon\u0117s gal\u0117t\u0173 mok\u0117ti u\u017e patobulintus profilius su tokiomis funkcijomis kaip tinkintos nuotraukos, vaizdo \u012fra\u0161ai ir \u201eYelp Verified License\u201c.<\/p>\n<p>&#13;<\/p>\n<p>\u0160is pajam\u0173 gavimo modelis suk\u0117l\u0117 gin\u010dus. Kritikai tvirtino, kad \u201eYelp\u201c pavert\u0117 a <em>mok\u0117ti u\u017e laim\u0117jim\u0105<\/em> platforma. Geriausiai atrodantys profiliai neb\u016btinai buvo patikimiausi \u2013 da\u017enai jie buvo tik tie, kurie mok\u0117jo daugiau. \u012emon\u0117s jaut\u0117 spaudim\u0105 mok\u0117ti u\u017e auk\u0161\u010diausios kokyb\u0117s profilius, kad i\u0161likt\u0173 konkurencingos. Be to, Yelp finansin\u0117 priklausomyb\u0117 nuo reklamuotoj\u0173 k\u0117l\u0117 klausim\u0173 d\u0117l jos ne\u0161ali\u0161kumo.<\/p>\n<p>&#13;<\/p>\n<p>S\u0105mokslai, susij\u0119 su \u201eYelp\u201c, manipuliuojan\u010diu atsiliepimais, t\u0119siasi daugel\u012f met\u0173, daugelis kaltina platform\u0105 \u0161alinant neigiamus ar teigiamus atsiliepimus, atsi\u017evelgiant \u012f tai, ar \u012fmon\u0117 sumok\u0117jo u\u017e skelbimus. Nors Yelp neigia \u0161iuos teiginius, skepticizmas i\u0161lieka didelis.<\/p>\n<p>&#13;<\/p>\n<p>Teisiniai i\u0161\u0161\u016bkiai tik dar labiau padidino gin\u010dus. Ie\u0161kinys, kaltinantis \u201eYelp\u201c prievartavimu ma\u017eoms \u012fmon\u0117ms, buvo atmestas, ta\u010diau sprendimas k\u0117l\u0117 nerim\u0105: manipuliavimas atsiliepimais pagal \u012fstatym\u0105 nebuvo laikomas turto prievartavimu. \u0160is sprendimas tik paskatino nepasitik\u0117jim\u0105 platforma.<\/p>\n<p>&#13;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9EYelp_Today%E2%80%9C_finansine_sekme_mazejant_populiarumui\"><\/span>\u201eYelp Today\u201c: finansin\u0117 s\u0117km\u0117 ma\u017e\u0117jant populiarumui<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;<\/p>\n<p>Papras\u010diausias \u201eYelp\u201c nuosmukio paai\u0161kinimas yra tas, kad ji \u201ei\u0161parduota\u201c. Nuo pat prad\u017ei\u0173 \u201eYelp\u201c buvo pelno siekianti \u012fmon\u0117, remiama rizikos kapitalist\u0173. Jos tikslas visada buvo u\u017esidirbti pinig\u0173 i\u0161 internetini\u0173 ap\u017evalg\u0173 erdv\u0117s, ta\u010diau subalansuoti pajam\u0173 gavim\u0105 su autenti\u0161komis ap\u017evalgomis pasirod\u0117 sud\u0117tinga.<\/p>\n<p>&#13;<\/p>\n<p>\u0160iandien \u201eYelp\u201c populiarumas suma\u017e\u0117jo, ta\u010diau ji i\u0161lieka viena i\u0161 labiausiai lankom\u0173 svetaini\u0173 visame pasaulyje, kurioje kas m\u0117nes\u012f apsilanko 176 mln. Nepaisant prie\u0161taravim\u0173, \u201eYelp\u201c pasiek\u0117 kai k\u0105 reto: nuosekl\u0173 finansin\u012f augim\u0105. Nors platforma gali nebe\u012fk\u016bnyti <em>\u201eTikri \u017emon\u0117s. Tikri atsiliepimai\u201c,<\/em> tai \u012fvald\u0117 <em>\u201eTikrosios pajamos. Tikrasis pelnas\u201c.<\/em><\/p>\n<\/p><\/div>\n<p>Jei tekste radote klaid\u0105, si\u0173skite prane\u0161im\u0105 autoriui pa\u017eym\u0117dami klaid\u0105 ir paspausdami Ctrl-Enter.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techplanet.today\/post\/rise-and-fall-of-yelp-how-it-thrives-financially-despite-fading-popularity\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eYelp\u201c kilimas ir kritimas &#13; Prisimeni Yelp? Prie\u0161 de\u0161imt met\u0173 tai buvo visur. Kiekviename restorane, kuriame lank\u0117t\u0117s, buvo u\u017era\u0161ai: Pad\u0117kite mums su Yelp. Tai buvo pagrindin\u0117 platforma, skirta ra\u0161yti ir skaityti atsiliepimus apie restoranus, prekybos centrus ir pramog\u0173 vietas. Ta\u010diau taip greitai, kaip \u201eYelp\u201c i\u0161gars\u0117jo, ji i\u0161nyko \u012f ne\u017eini\u0105. &#13; \u017dvelgiant \u012f \u201eGoogle Trends\u201c, \u201eYelp\u201c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[2642,2640,2638,74,2269,2639,2270,2641,2643,2637],"class_list":["post-1357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-blestancio","tag-finansiskai","tag-jis","tag-kaip","tag-kilimas","tag-klesti","tag-kritimas","tag-nepaisant","tag-populiarumo","tag-yelp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/posts\/1357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":0,"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/posts\/1357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/media\/1358"}],"wp:attachment":[{"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/media?parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/categories?post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infonaujiena.lt\/index.php\/wp-json\/wp\/v2\/tags?post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}